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U.S. Struggles to Counter Moscow’s Propaganda Machine

U.S. Struggles to Counter Moscow’s Propaganda Machine

As for today, Moscow has intensified its propaganda machine so effectively, that may experts feel that Washington is losing the global information war. Moscow managed to achieve these results by reorganizing and modernizing its system of anti-U.S. news sponsored and promoted by the Russian government.

The Moscow’s main weapon, Russia Today (RT), has expanded into an international operation similar to the BBC. Last year, RT was able to reach over 700 million people in more than 100 countries around the globe. Besides Russian, this 24/7 television channel is available in Spanish, English, and Arabic.  

Russian mass media is present on the Internet as well. There, the RT platform is also adapted to German and French speaking countries. Another successful news website, SputnikNews.com, appeared on the Internet last year has been already linked by the Drudge Report as one of popular news sources among Americans.

Many mass media experts are impressed with the sophisticated offense that Putin is carrying out across the world using Russia Today as his weapon. And some U.S. lawmakers consider it is unbelievable how Moscow pushed this propaganda revolution forward. At the same time,  America’s government media like Voice of America (VOA), and Radio Free Europe/Radio Liberty (RFE/RL), which set the world gold standard for international broadcasting, reporting independent and honest news across the globe, remain stagnant.

According to Edward R. Royce, chairman of the House Foreign Affairs Committee and California Republican, the main reason for the current situation is that the Broadcasting Board of Governors (BBG) has an ineffective management structure, which needs overhaul and reorganization. Now the board is run by nine members appointed by the White House, who work part-time and meet only once a month.  Considering their work inappropriate, Mr. Royce is pushing a bill that would initiate full-time positions and reorganize the Board structure to free up money for modern and progressive initiatives.


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